Consumer Policy Remedies and Consumer Segment Interactions

نویسندگان

  • Christine Moorman
  • Linda L. Price
چکیده

This p(4)er introduces a framework for examining consumer and niarket problems as a function of consumer segment interaction patterns. Three patterns cf interactions are described as consisting of positive, negative, or no spillovers among consumer segments. The efficacy of regulatory remedies is shown to be affected by tiie type and extent ofthese interaction patterns. The paper complements and extends conventional aggregate cost-benefit (^proaches in Oiree ways: 1) by treating consumer interactions as a central feature of the mariiet system; 2) by focusing on how various interaction patterns affect Ae distribution and intensity of spillovers among consumers: and3) by describing how policy remedies can be used to facilitate or overcome Aese mteraction patterns.

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تاریخ انتشار 2005